Miro Zecevic

The benefits of crowdfunding  Crowdfunding continues to grow globally. Total crowdfunding raised worldwide from 2014 to 2016 is $2.1 billion while in 2016 in US total crowdfunding raised was $738.9 billion. The crowdfunding industry is projected to grow over $300 billion by 2025. North America remains the largest crowdfunding market, having raised $17.1 billion in 2017. Asia with fast growing market is catching up with $10.54 billion raised the same year, while the Europe is in the third place with $6.48 billion. Crowdfunding can be used as a free marketing tool. Crowdfunding platforms make new projects easily discoverable giving exposure to a lot of new people on the platform. In addition, most platforms incorporate social media making it easier to share and spread the message via Facebook, twitter and other platforms. Also, media often picks up on the popular projects, providing them with more publicity. People with limited resources can test their product by usi...

Mergers and Acquisitions Mergers and acquisitions (M&A) are defined as a combination of companies. When two companies combine together to form one company, it is termed as Merger of companies. While acquisitions are where one company is taken over by the company. In the case of Merger, the acquired company ends to exist and becomes part of the acquiring company. In the case of Acquisition, the acquiring company takes over the majority stake in the acquired company, and the acquiring company continues to be In existence. In short one in acquisition one business/organization buys the other business/organization. Definition: Merger – When two companies combines together to form one company, it is termed as merger of companies. The two companies end to exist and new company is formed. Acquisition – In case of acquisition, the acquiring company takes over the majority stake in the acquired company, and acquiring company continues to be in existence....

How to create positive corporate image  An undeniable fact of business life as we enter the 21st century is that market became a highly competitive place with a complex business climate so companies need to do effective and cost efficient job of marketing themselves than ever before. Corporate image describes the manner in which a company, its activities, product and services are persevered by public. In order to stay relevant many businesses actively strive to create and communicate positive corporate image to their customers, shareholder, potential investors and general public.  If you ignore the importance of corporate image in order to avoid associated costs it will end costing you more in the long run. Some of the negative consequences are high employee turnover, lack of or losing important customers or drop in stock value. Contrary to popular belief many of the tools for creating corporate image are time tested and require only a commitment a...