Miro Zecevic

How to create positive corporate image  An undeniable fact of business life as we enter the 21st century is that market became a highly competitive place with a complex business climate so companies need to do effective and cost efficient job of marketing themselves than ever before. Corporate image describes the manner in which a company, its activities, product and services are persevered by public. In order to stay relevant many businesses actively strive to create and communicate positive corporate image to their customers, shareholder, potential investors and general public.  If you ignore the importance of corporate image in order to avoid associated costs it will end costing you more in the long run. Some of the negative consequences are high employee turnover, lack of or losing important customers or drop in stock value. Contrary to popular belief many of the tools for creating corporate image are time tested and require only a commitment a...

7 Steps to Starting Your Own Business Step 1. Personal Evaluation Why do you want to start a business? Is it money, freedom, creativity or some other reason? Step 2. Analyze the Industry Who will buy your product or service? Who would be your competitors? How much money will you need to start? Step 3. Make it Legal Name you business. Register it. Get the proper business license and permits. Check into your insurance needs. Step 4. Write a Business Plan Define your strategy, tactics and specific activities for execution, including key dates, deadlines and budgets and cash flow. Step 5. Get Financed Most small businesses begin with private financing from credit cards, personal loans, help from the family etc. Step 6. Set Up Shop Find a location. Negotiate leases. Buy inventory. Get the phones installed. Have stationery printed. Hire staff. Set your prices. Step 7. Trial and Error Expect mistakes. Be open minded and creative. Adapt. Look fo...